After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few […]
Last 2 public talks of the year. In total, 13 talks, one per month. And 3 podcasts, with the final recording in December, hosted by my friend Jason; this will represent a great way to close my 2016.
Top 20 marketing online influencers speaking at #FOM16 ft. @JasonMillerCA @giusec @jeremywaite @nicochabs https://t.co/DWMgpvUQsG pic.twitter.com/rVg7dQRcbu — Traackr (@traackr) October 3, 2016
Gartner has presented yesterday the latest combined Hype Cycle for Digital Marketing and Adverts. While the positions of some of the technologies are questionable it is still interesting to have a look. Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage […]
The updated 2016 Marketing Technology Landscape has been released. It’s a monumental collection of solutions and companies active in MarTech. Landscape Supergraphic in pdf is available here. Landscape Supergraphic in jpg is available here. Interesting enough, this year landscape is about 3,874 marketing technology solutions (!) which is approximately 87% growth over last year. That’s […]
Two of the women I work with have been listed today among the 40 Inspiring Women in Marketing. True: the 2 of them are truly inspiring marketers. Nevertheless, each list is a personal list. The woman on top of my very personal list is not included in there. So, let me use this post to […]
My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]