My life as a B2B marketing influencer

Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not […]

Gartner 2016 Hype Cycle for Digital Marketing and Adverts

Gartner has presented yesterday the latest combined Hype Cycle for Digital Marketing and Adverts. While the positions of some of the technologies are questionable it is still interesting to have a look. Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage […]