Gartner 2016 Hype Cycle for Digital Marketing and Adverts

Gartner has presented yesterday the latest combined Hype Cycle for Digital Marketing and Adverts. While the positions of some of the technologies are questionable it is still interesting to have a look. Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage […]

2016 Marketing Technology Landscape

The updated 2016 Marketing Technology Landscape has been released. It’s a monumental collection of solutions and companies active in MarTech. Landscape Supergraphic in pdf is available here. Landscape Supergraphic in jpg is available here. Interesting enough, this year landscape is about 3,874 marketing technology solutions (!) which is approximately 87% growth over last year. That’s […]

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]