The integration plan just goes ahead and the first outcome is reflected on the company’s financial results, announced few weeks ago to the investor community, here. Brand migration projects have started and social media channels are following a common joint plan with the objective of being aligned until a final migration will occur. Day 100 […]
Two great days of meetings here in NY. Met our CMO and first class marketing partners. This is becoming very exciting. Yesterday I had a dinner with a bunch of marketers and designers; had a chat with a designer who spent 11 yrs. in Microsoft and gave a lot of funny anecdotes on Steve Ballmer […]
M&A and PR. Lessons from the Airline industry: Thinking the Ink.
Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred […]
We decided to use social media for both internal and external communications on Day 1, in addition to other channels. You might remember that “Day 1” is the way we call the day when the acquisition will be formally announced. We use SocialCast, internally. VMWare SocialCast is a social network and collaboration tool for the […]