2016 Marketing Technology Landscape

The updated 2016 Marketing Technology Landscape has been released. It’s a monumental collection of solutions and companies active in MarTech. Landscape Supergraphic in pdf is available here. Landscape Supergraphic in jpg is available here. Interesting enough, this year landscape is about 3,874 marketing technology solutions (!) which is approximately 87% growth over last year. That’s […]

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]

Blogs at the core of your Content Marketing strategy

I am a blog guy. Blog is not the sexiest piece of social media, but certainly the most effective. Jason Miller, LinkedIn. Remember the Blogosphere? I started blogging in the first years of 2000. Remember vintage terms as “the blogosphere”? Well, I was part of the Italian blogosphere, that small Italian elite. Yes, exactly, the […]

Marketing and WordPress

Interesting post from Matt Mullenweg, Automattic’s CEO. Extract. One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending […]