Try working from the café this week

Interesting collection of some of the best marketing promotions making advantage of the current Tube strike in London (last week, 2 days; and 2 days planned this week, but I am learning that Transport of London has just called the strike back). Interesting to see, but not really a surprise, twitter and social are preferred […]

Using social for M&A communications

We decided to use social media for both internal and external communications on Day 1, in addition to other channels. You might remember that “Day 1” is the way we call the day when the acquisition will be formally announced. We use SocialCast, internally. VMWare SocialCast is a social network and collaboration tool for the […]