Here is what I presented last week in Italy: Integrated Campaign and Branding Strategy: marketing lessons from one of the major M&As in the energy and technology sectors.
In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes, […]
Short Q&A and a description of the speech I am going to present at Global Summit – Marketing & Digital next week in Lazise (Garda – Verona), Italy, is now available on line (in Italian). See my last tweet. Description of the session I’m going to present at #GlobalSummitMD is now available on-line http://t.co/HWpO1TBrBn @GlobalSummit014 […]
Twitted today from Global Summit 2015 (Yes. The first guy on the left is me. A couple of years younger). In arrivo il prossimo #GlobalSummiMDl #marketing e #digital: scopri il nostro programma http://t.co/Gc4rSRuTAG pic.twitter.com/lZTCQwPhCL — Global Summit (@GlobalSummit014) January 26, 2015
One of the 2 conferences where I am planning to share some thoughts about marketing for mergers & acquisitions has just released its official leaflet. Here it is. In PDF format (yes, I’m the Italian guy with the unpronounceable last name). By the way, I have googled the web to search for marketing for M&As. […]