Better Together: marketing lessons from one of the major acquisitions in Energy & Tech (the abstract)

In January 2014 the industrial automation giant Schneider Electric acquired Invensys plc thus expanding its product offering in the field of Control Systems, Software and Services. As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including energy and infrastructure, industrial processes, […]

#GlobalSummitMD 2015

Short Q&A and a description of the speech I am going to present at Global Summit – Marketing & Digital next week in Lazise (Garda – Verona), Italy, is now available on line (in Italian). See my last tweet. Description of the session I’m going to present at #GlobalSummitMD is now available on-line http://t.co/HWpO1TBrBn @GlobalSummit014 […]

#GlobalSummitMD 2015

Twitted today from Global Summit 2015 (Yes. The first guy on the left is me. A couple of years younger).   In arrivo il prossimo #GlobalSummiMDl #marketing e #digital: scopri il nostro programma http://t.co/Gc4rSRuTAG pic.twitter.com/lZTCQwPhCL — Global Summit (@GlobalSummit014) January 26, 2015

8th Strategic Marketing & Branding Forum

One of the 2 conferences where I am planning to share some thoughts about marketing for mergers & acquisitions has just released its official leaflet. Here it is. In PDF format (yes, I’m the Italian guy with the unpronounceable last name). By the way, I have googled the web to search for marketing for M&As. […]