8th Merger Integration Management Forum

Early Monday. Preparing for a couple of events, this week. One, today, with all countries adopting our new Content Marketing model. Key meeting, considering that content distribution success will depend on country adoption. Second, the 8th Merger Integration Management Forum, (17-18 March, Amsterdam), the Conference I will attend at the end of this week. As […]

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]

Megamergers

Interesting piece from the FT about the super-acquisitions of the last six months. Not counting last rumours about SalesForce.com. After the financial crisis, so this counter-narrative goes, companies suspended payouts to investors and looked inward to aggressively cut costs. Even as balance sheets improved, executives remained timid and turned to share repurchases and dividends to […]