Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February […]
The importance of Creativity and Pilots untied from Corp schemes and boundaries
In a few hours I will head to LinkedIn’s London office to record The Sophisticated Marketer’s Podcast with my friend Jason Miller. It will be a lot of fun!
Yesterday I gave my last public talk of the year. The fourteenth. Interesting event, organized by Figaro Digital in London, with known brands – Heathrow Airport, British Library, Shazam – and excellent speakers. Strong consumer focus and very UK centric. I was one of the few reps of B2B marketing. Maybe the only guy talking […]
I already wrote about my new podcast – FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Well, here is the summary. And the podcast, in case you have some time for listening B2B content marketing stuff. We flagged down Giuseppe Caltabiano after we saw this story in Contently about Schneider Electric’s B2B content marketing […]
My new podcast is live! It’s my interview for FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Had great time answering Paul and David’s questions about Content Marketing in B2B and my 1 year content strategy experience with Schneider Electric.
It’s Friday, sunny, 30 degrees, on the edge of a bank holiday and long weekend for almost all Londoners (I represent an exception, since I am working for a global org), and with most of the people I know still in vacation and sending photos and memories from beaches and seas. Instead, I just completed […]