5 things I’ve learned at SMXL 2017

First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of […]

Introducing my session at SMXL 2017

Yeah, true. I had no clue about how to film a short introduction to SXML until this morning. No idea about how to use iMovie too. Spent 3 hours filming like an idiot, downloading and editing stuff. Well, this is the result. It will be published on SMXL’s site.

Psychology of Design, Content Marketing and Social Media

Really becoming mad with this stuff. The more I read about the topic, the more passionate I become. Applying psychology elements and influence principles to content marketing and social media design (in general: to web design) is probably the most advanced marketing technique I have ever tested. I will talk about the argument in details […]

Meeting old and new friends in Milan

Just posted this short note on LinkedIn and now using my blog to let all of you (the few readers) know that I will be in Milan on 13/15 of November as a speaker of SMXL Search and Social Media Conference Milan! Specifically I will talk about how to use psychology of design to attract new […]

SMXL Milan

After 3 years presenting keynotes and content marketing sessions at int’l conferences around the world – Cleveland, NYC, London, Barcelona, Berlin, etc. –  I have finally been invited to present in Milan, Italy. Actually, I haven’t really been invited. I’ve discovered about the conference on the internet. I wrote 2 lines to the organisers. They […]