5 things I’ve learned at SMXL 2017

First, I’ve learned that the Italian SEO community is small circle of badass experts, has a huge reputation and is super respected internationally. I’ve met lots of incredible SEO folks and I’ve attended so many great sessions. The level of SEO knowledge here is just impressive. I’ve learned a lot, and I invite all of […]

Introducing my session at SMXL 2017

Yeah, true. I had no clue about how to film a short introduction to SXML until this morning. No idea about how to use iMovie too. Spent 3 hours filming like an idiot, downloading and editing stuff. Well, this is the result. It will be published on SMXL’s site.

Integrated Live: some tweets

I am so glad that my talk at Integrated Live matched people’s expectation. Next week I’ll slightly change topic and I will talk about going global at NewsCred’s #ThinkContent event. Fantastic talk from @giusec at #IntegratedLive on content marketing. Now questioning what our Big Rock is!#digitalmarketing — Lauren Matless (@Wolirraw) November 16, 2016 @giusec advises […]

Masters & Mavericks in Global Marketing – Ep. 4 is live!

The new podcast from Elliot Polak with my interview is now live! We have discussed about Content Marketing in B2B, its challenges, integration of content-social-PR, the best social media platforms, how a global model works and how to succeed. Thanks, Elliot. It was a very pleasant chat. :)

Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]