Content Marketing Strategy

The new content and social marketing strategy is ready. It ill change the face of one of the four business units of the company I work for. We are transforming a traditional marketing model to a new, modern, content-focused model. Social, content and PR will be integrated. Jason Miller wrote on his book: The most […]

Digital Marketing 2016 Europe

I have just accepted to be part of the speaker pool at the Digital Marketing 2016 Europe Conference from Frost & Sullivan in Portugal on 25-27 January 2016! Specifically, I will attend one panel session (Ask the Experts! Panel Discussion – Modelling a Modern Marketing Organisation ) and I will lead one formal speaking session […]

Summer

Only one month has passed from my last post and life has slightly changed. One more time. One more time in July. Summer is probably a dead month for business; it’s definitely not a slow month for me, considering that all big changes of the last years took place in July. Anyway, back from a […]

#BrandTLG

Ready to go tomorrow with the first of my 2 Marketing Conferences in London (the second in October). Everything is ready for my speech tomorrow at #BrandTLG #MnA #Marketing #Branding #Strategy @ThoughtLeaderGl pic.twitter.com/G6C7rusJ9Q — Giuseppe Caltabiano (@giusec) April 22, 2015

Conferences where I will be presenting *** Update ***

Here is a short update on Conferences where I will be presenting in 2015. Topics are marketing related: #marketing #digital #social #acquisitions #companyculture PAST 2015 Global Summit Marketing & Digital, Verona Italy, 25th and 26th of February. You can find my presentation here. Via SlideShare. COMING Thought Leader Global Marketing Forum, London, 23rd and 24th […]

The pursuit of client engagement. Two cases of poor prospect management.

From my (privileged) position at the company I work for I can see daily efforts to engage clients via complex marketing techniques, and a sometimes obsessive attention to client and prospect engagement, via social and off-line mechanisms. So I pay a lot of attention to my role as a customer – and the way B2C […]