The story is simple – and I will try to provide a description from a content marketing perspective. Because, at the end, this is what I do.
As a customer, I started to be unhappy with my blog performances. Especially with mobile devices. Sometime even desktops performances were disappointing. Time ago, for the same reason, I moved my site from an Italian provider (Areaserver) to Yahoo. I moved the domain too – to avoid Jurassic regulations like the one Italy had up to few years ago. My WP installation and domain landed then to my current WP provider. Based somewhere in the Bay Area.
When I installed Twenty Fourteen and two years later Twenty Sixteen, performance started to decrease, especially with mobile. So I started what we marketers call the first phase of the buyer journey: awareness. Blogs, forums, google. This Italian blogger gave me the first details about his personal experience. He transferred his WP blog hosting service to SiteGround and he was impressed by performance and customer support. Then I searched all around and I found excellent reviews, more or less everywhere. I just moved to the second phase of the buyer journey: consideration.
And so I contacted SiteGround. A chat yesterday afternoon with a sales rep. He drove me through service options – it took 20 mins. He was good enough to help me moving to the third phase: decision/purchase.
SiteGround transferred the entire blog yesterday evening in 2 hrs. Three hours after signing my new hosting contract, my blog was transferred. Then I changed DNS settings this morning. Propagation was completed in a few hrs. Wow, so fast.
So, now it’s all set. SiteGround’s customer reps answered all my tech q’s nearly in real time. In addition, they called me today to welcome me as a new customer and to secure than my experience was smooth and pleasant. They were so good moving me to the final stage of the journey: loyalty.
Well, too early to tell if I will be a loyal customer. But the thing is: SiteGround is damn good at catching new customers. And the hosting seems to be super fast.
Also published on Medium.