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Freedom, Fairness, Equality.

The respect of three values – freedom, fairness and equality – has nearly been an obsession for most of my life. In my (ideal) world these are some of the core leftist values – yes, the left, that abstract concept that unfortunately doesn’t exist anymore, at least not in the western hemisphere. I took many decisions, personal and not, with these three values in mind. It didn’t work every single time, but I still feel being driven by the three guiding principles.

Time ago Seth Godin published a short post where he defined, guess what, the three values. Here is what he writes. I think it is worth to share, one more time.

Freedom doesn’t mean no responsibility. In fact, it requires extra responsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice.

Fairness isn’t a handout. Fairness is the willingness to offer dignity to others. The dignity of being seen and heard, and having a chance to make a contribution.

And Equality doesn’t mean equal and doesn’t mean to be fair. Equality doesn’t guarantee me a starting position on the Knicks. Equality means equality of access, the opportunity to do my best without being disqualified for irrelevant reasons.

My life as a B2B marketing influencer

Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not bad, considering that I moved to London only 5 years ago.

Annual birthday stats

As I’m used to do more or less every year (2017, 2016, 2014) here are some stats collected yesterday (the day of my 51st birthday) counting all wishes received by humans and non-humans.

B’day wishes received from Humans, by channel

  • LinkedIn: 82 (it was 67/2017 and 46/2016)
  • Whatsapp: 17 (it was 12/2017 and 5/2016); interestingly, 3 of them were voice messages
  • Calls: 3 ( it was 1/2017 and 0/2016)
  • Twitter: 1 (it was 1/2017 and 0/2016 – thanks, Paolo)
  • Instagram: 0 (it was 0/2017)
  • Skype: 0 (it was 0/2017)
  • Email: 0 (it was 0/2017)
  • Facebook: I’m not on FB, sorry
  • All other social media platforms: 0 (it was 0/2017)

Which gives us a clear indication about how things are evolving in term of social and communication; or non-communications, I should probably say. A few considerations:

  • LinkedIn confirms its strong leadership as the birthday social media platform – guys, ever thought about birthdays as a business?
  • People don’t call, eventually they send voice messages; which I think is natural for Mills and GenZs, but I find it increasingly surprising with Baby Boomers, pre-Baby Boomers and pre-pre Baby Boomers
  • Stats might be biased by age and social presence. For example, I’m not expecting any messages coming on Tik Tok, just to put things in the right perspective.

B’day wishes received from non-Humans, by channel

  • Email: 4 (it was 6/2017). Specifically:
    • Boggi Milano stores
    • David Clulow opticians 
    • KLM, iberostars resorts,
    • Anytime fitness (my gym)

The following non-humans stopped sending b’day wishes:

  • TripIt (what?? Still paying premium membership, folks)
  • The tax advisor institution in Italy (this is fair; now I pay taxes in the UK)
  • The Efteling Park in the Netherlands (how do you know I’m going to UnivStudios this summer?)
  • My Uni in Milan (oh, this is scaring)

See you in 2020, folks.

A new strategy collection

After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few other geos) and is not a new thing anymore, it is crystal clear that our (=content marketers) job has to change and the integration between the content marketing discipline and the wider marketing strategy has to be at least investigated.

Unfortunately this is not widely understood in the content marketing world.