I have been designing content marketing strategy in large B2B enterprises for the last few years. If I have to list the top challenges I have had with its implementation there is no doubt that the first was a missing Content Marketing Software Platform. Other major challenges were, in order: 1) setting up proper analytic and 2) […]
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]
This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]
This is cool. Interesting data about Marketing investments and Content Marketing from Frost. My contribution is included – last page (with the dolphins).
Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big […]