Hypocrisy and Brand Purpose, update

Collecting stories for a future article about hypocrisy and brand purpose. Cadbury and its generosity Mission statement/brand purpose: Cadbury launched a new purpose-filled positioning in 2018, to “shine a light on the kindness and generosity that we see in society”; it re-launched its global brand positioning as a “family brand founded on generous principles”. But… Cadbury manages to pay […]

My life as a B2B marketing influencer

Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not […]

DMEXCO 2018

As a summary of my activities for DMEXCO 2018 the panel with Vice and Expedia (watch the video on YouTube) my interview with MarTech Series my article for MarTech Series, also included in the list of top 10 articles of the week by PageTrafficBuzz my DMEXCO summary with top marketing trends – via MarTech Series […]

Content Marketing and Italy

Just few weeks ago I started a new collaboration with The Story Group/Lifonti & Company, an Italian agency who is literally paying a lot of attention at the content marketing space. I will support them and run their content marketing efforts in Italy. At the same time this collaboration will give me the opportunity to […]