Based on the latest research of Marketing Recruitment, it looks like I made the list of 100 most influential B2B marketers in London in 2019. The folks at ME used Buzzsumo and Twitter’s accounts to identify the Top 100 B2B marketers. Got the 34th position overall and the 19th if we exclude non-humans (agencies); not […]
Category Archives: Marketing & Comms
A new strategy collection
After looong time, I have finally updated the Strategy Collection on my other blog. This might be the starting point for a much much bigger project, but for now – guess what? – I’m just in an early investigation phase. Now that content marketing is mainstream (at least it is in US, UK and few […]
DMEXCO 2018
As a summary of my activities for DMEXCO 2018 the panel with Vice and Expedia (watch the video on YouTube) my interview with MarTech Series my article for MarTech Series, also included in the list of top 10 articles of the week by PageTrafficBuzz my DMEXCO summary with top marketing trends – via MarTech Series […]
Content Marketing and Italy
Just few weeks ago I started a new collaboration with The Story Group/Lifonti & Company, an Italian agency who is literally paying a lot of attention at the content marketing space. I will support them and run their content marketing efforts in Italy. At the same time this collaboration will give me the opportunity to […]
About my lecturing experience at LSBU
Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post […]