One of the reasons of my move from a tech brand to NewsCred was the opportunity to be exposed to the strategy behind thousand different content marketing programs. Well, maybe not really thousands, but definitely enough to satisfy my curiosity. This week I have been visiting a few of the customers whose programs I will personally follow. Different sectors, different domains, same complex cross-regional content marketing cases.
The first, about technology and IT infrastructure, is already considered one of the best B2B content marketing cases of all times. The funny thing is, it was one of my models when I led Content Strategy for my former firm. Now I’ll follow the case directly.
The second has all prerequisites in place to become a great cross-regional case for B2C, in the Insurances sector.
So a great week. And in addition I had the chance to spend a few hrs in Milan with Asia and Maya. And this, quite frankly, was worth the entire trip.