One more piece of the B2B Content Marketing Strategy series

A few days ago I wrote the post “How to integrate Public Relations into your B2B Content Marketing strategy“, which is an additional piece of my broader series about Global B2B Content Marketing Strategy, dissected in 13 steps (I know, I should change that number; I will add or remove some of the steps…): Step 1: The Case for […]

B2B Content Renaissance?

Just love this tweet. What is a #B2B Content Renaissance? @giusec and @JasonMillerCA explain in The Sophisticated Marketer’s Podcast: https://t.co/BI6w9Vdtsk pic.twitter.com/uW5BIaQ0km — LinkedIn Marketing (@LinkedInMktg) February 13, 2017 My answer…. Well… it was the “B2B marketing revenge” but actually I like the “B2B content renaissance” much more! ;) #contentrenaissance https://t.co/xOAqJ52FWg — Giuseppe Caltabiano (@giusec) February […]

Thanksgiving and Content Marketing

Only one day to go before Thanksgiving and marketers on the other side of the Atlantic (Europe is my side) are ready to take a break, turn their brain off for a few days, spend valuable time with their families and stop thinking about marketing, content & ROI. Wait a moment… ever heard about the […]

Your content should hit “home runs”

First relaxing weekend after months. Sitting on my sofa and watching London’s fall shi##y weather. Reading some great posts too and looking for some inspiration for my next speech at Festival of Marketing. The best, from @DougKessler and @StatusPage.io about content marketing “home runs”. Great concepts that represent a different perspective of the same concept, vs the […]