Gartner 2016 Hype Cycle for Digital Marketing and Adverts

Gartner has presented yesterday the latest combined Hype Cycle for Digital Marketing and Adverts. While the positions of some of the technologies are questionable it is still interesting to have a look. Hype, by definition should make us all a little wary. Gartner Hype Cycles are designed to help sift, sort and qualify hype and manage […]

Charge 2016

A few tweets from Charge 2016. Great experience, awesome speakers and organisation and a magic location. Next @Engerati interview is @giusec from @SchneiderElec. Are there any #branding lessons to learn from B2C markets? — Katie Dicker (@Katie_Engerati) September 19, 2016 “The difference between traditional marketing and content marketing, is that content marketing is ALWAYS […]

Podcast: How Schneider Electric Builds Content Marketing Around Big Rocks

I already wrote about my new podcast – FIR (For Immediate Release) B2B, with @pgillin and @dstrom. Well, here is the summary. And the podcast, in case you have some time for listening B2B content marketing stuff. We flagged down Giuseppe Caltabiano after we saw this story in Contently about Schneider Electric’s B2B content marketing […]

FoM, agenda at a glance

My session has just been added to the Festival of Marketing’s “agenda at a glance” section. Content Marketing Strategy for B2B Businesses: A Guide in 10 Easy Steps Dispelling the theory that B2C is ahead of B2B in its use of  content marketing How to transform your marketing strategy from the traditional to the future […]

My Content Marketing podcast with Elliot Polak

Note. This post has been originally published by Elliot Polak on Textappeal’s blog. Podcast can be found on Soundcloud. The Masters and Mavericks podcast, hosted by Textappeal and Newsroom founder Elliot Polak, is a dedicated portal for discussing global content marketing, global social media strategies, and other means of propagating a company’s message across the […]