The role of Marketing in Post-Merger Integrations

Working on a new post – The role of Marketing in Post-Merger Integrations – to support my presentation at the 8th Merger Integration Management Forum this Friday in Amsterdam. Post will be published on LinkedIn Pulse, and then on the blog. Update. The post has been published here.

Presenting Marketing to M&A experts

My next conference as a speaker (8th Merger Integration Management Forum, 17-18 March, Amsterdam) is approaching and I am dedicating some time today for preparation. Also had a great call to understand the audience. Well, this time will be different: still a marketing-focused presentation, but different audience, different cut, different expectations. In fact, it’s my […]

Some resources for Content/Influencer Marketers

Here is a list of my latest posts on LinkedIn Pulse re: #contentmarketing, #contentstrategy, #influencermarketing, #M&A. Each post has been replicated (and in some cases updated) on this blog for my/everybody’s records. Influencer Marketing: the basics 10 Great Content Marketing Blogs Content Marketing M&A on the rise How to develop a Content Marketing Strategy for […]

8th Strategic Marketing & Branding Forum

Conference is over. Beautiful Location. Great presentations and speakers. Presentation from Generali’s CMO was one of my favourite. Overall, very interesting experience. My presentation can be already found here, via SlideShare. Some more details about the Forum, here – photos are included. I do not think presentations were recorded. All files should be uploaded sometime […]