Lecturing #contentmarketing strategy to MSc MarComms students at @lsbu today was very rewarding. Lots of interest, questions, interaction. A university that pays attention to the new industry trends is an institution that cares about student’s future. Good luck to all of you attending my lecture with your future projects and careers in #marketing A post […]
Integrated Live has published a post-event report. It’s here, in case anyone want to take a look. Integrated Live: post-event report
The sad story of Punk, that has become mainstream in 2016
This post was originally created as a script for the speech I gave at Content Marketing Fast Forward (CMFF) in May 2016. Now updated with new concepts, samples and links it reflects the session I will present at Festival of Marketing next week. *** B2B firms no longer tend to be concerned that their solutions aren’t attractive […]
Did you know that Sao Paolo (Brazil) and Grenoble have banned those hateful billboards and outdoor advertising? Vermont, Main, Hawaii and Alaska are also billboard-free. Tehran, New York and Paris are discussing the possibility to follow the path of these cities. This article from the Guardian represents a good reference. Take a look at this […]
Other views can be found on my Instagram account.