This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI, Marketing Insider, Content Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]
Final post is now live, on LinkedIn Pulse. Some rewording and new samples (eg. VMware) added to the first draft.
Note. This is just a draft of what I will publish in a cleaner and improved format in a few days. When I write or talk about content marketing strategy, I am used to get the following question – among others: OK, but what exactly is a “Big Rock”? And what’s the difference between Big […]