Brand new post by NewsCred about Global Content Marketing Strategy based on my speech at #ThinkContent London 2016 and my post published at the end of last year. Will definitely reuse part of this material for my presentation at #CMWorld 2017.
First two weeks in NewsCred: amazing experience so far, lots of learning, but starting to put my content marketing experience at disposal of accounts/marketers too. Definition of a global/local model and a general content strategy seem the most common challenges so far. Planning a second (long) trip to NY in May. Also, contributing to finalize next […]
I have been designing content marketing strategy in large B2B enterprises for the last few years. If I have to list the top challenges I have had with its implementation there is no doubt that the first was a missing Content Marketing Software Platform. Other major challenges were, in order: 1) setting up proper analytic and 2) […]
My new post, the one I wrote for NewsCred’s blog, has been featured today by one of my favourite content marketers, Pam Didner, in her eNewsletter. Super happy! Thanks, Pam!
Some tweets, from yesterday’s event. Including the one where I’ve linked my full presentation. My presentation at #ThinkContent London @NewsCred #content #contentmarketing #globalcontentstrategy https://t.co/SSXR1Wd8Op — Giuseppe Caltabiano (@giusec) November 22, 2016 .@giusec Content marketing takes time, it’s not something you do in a couple of months #ThinkContent #socialmedia — Silvia Cambie (@silviacambie) November 22, 2016 […]