Content Marketing Strategy in a Large B2B Enterprise: a Guide in 10 Easy Steps

This post reflects (or, at least, tries to reflect) the speech that I will give at Content Marketing Fast Forward (CMFF) in a few hours. CMI,┬áMarketing Insider,┬áContent Strategist and many others are my undisputed sources of inspiration. Also, I have combined several posts and refreshed the entire package based on my day-to-day experience gained in […]

My Content Marketing home

I moved to my current position only 3 months ago. Since then, I have been in contact and personally met leaders and individuals from NewsCred, Contently, Percolate, Kapost in London and US, for what concerns all Content Marketing strategy and plans I’m finalising here. I met Traackr, Augure, (soon) Onalytica – for what concerns the […]