CMI workshop & Robert Rose

Content Marketing Institute’s Robert Rose has run today an awesome Content Marketing workshop for my company’s marketers. Speaker’s competencies and preparation are visible even if in my opinion each company is a world apart, and customisation of content marketing methodologies and solutions has to be extreme. Had a lunch with Robert. He shared some thoughts on Content […]

Content Marketing Institute

Content Marketing Institute (CMI) has been instrumental for my studies, preparation and understanding of the Content Marketing discipline, since the very beginning. Now, 9 months after my journey started, and 4 months from the beginning of our Content Marketing pilots, I am going to meet in person 2 of the most representative faces of CMI: […]